How Netflix is Disrupting the Entertainment Industry: From its start as a DVD-rental-by-mail service, Netflix has systematically changed the rules of the media business. Its introduction of streaming in 2007 led to the decline of the video store and increased use of broadband internet. In 2013 it began its own programming (House of Cards, etc.) and challenged how viewers watched TV. Now its original movies are upending the operations of the Hollywood studios. This presentation will examine how Netflix is primed to become the dominant source of leisure time entertainment throughout the world.