Virtual The ART of PERFUME ADVERTISING: Pleasures, Taboos, Magic: A Lecture with Jessica Murphy

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Program Description


Faced with the challenge of promoting perfume through images, advertisers have often turned to art history for inspiration. In this illustrated lecture, we'll look at ads that have famous (and not-so-famous) works of art to sell fragrance over the past century. Can these ads lure us to the perfume coutner by catching our eyes and engaging our visual intelligence? Is a picture worth a thousand sniffs?




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